Case Study: Nottingham Girls' High School triples open day attendance with Distinction

Nottingham Girls' High School fills open days to 100% capacity with Distinction

Nottingham Girls' High School (NGHS) faced declining open day registrations and a digital presence that failed to convey its strong reputation. The challenge for nghs was heightened by new local competition and shifting perceptions of single-sex education. The school partnered with the vendor Distinction for conversion rate optimization, user research, and web design services to address this decline and better communicate its value to prospective families.

Distinction implemented a solution that began with research to understand parent concerns. They reshaped the school's messaging, restructured key website user journeys, and redesigned the open day registration process to be completed in under two minutes. Distinction also built and managed a targeted digital advertising campaign. The results were a tripling of previous attendance records, with the senior school open day reaching 100% capacity and generating a potential revenue pipeline of £1.4 million.

Nottingham Girls' High School (nghs)