Case Study: Institution of Structural Engineers increases member engagement with Distinction

Institution of Structural Engineers boosts member engagement 45% with Distinction

The Institution of Structural Engineers, a professional membership body, was facing declining engagement and a drop in renewal rates. Its outdated digital portal was difficult to use and failed to provide members with easy access to key benefits. Distinction was engaged to address this digital challenge.

Distinction conducted member research to identify core needs and then rebuilt the portal using Payload CMS. The new solution streamlined event registration, CPD tracking, and peer networking. This resulted in a 45% increase in member engagement and a 28% reduction in member churn, demonstrating the significant impact of Distinction's work.

Institution of Structural Engineers