Case Study: Hult Ashridge Business School boosts programme enquiries and cuts IT costs with Distinction

Hult Ashridge Business School boosts programme enquiries 38% and cuts $1.6M in IT costs with Distinction

Hult Ashridge Business School, a prestigious institution for executive education and leadership development, faced a significant challenge with a fragmented digital presence. It had accumulated 60 separate websites across 14 different content management systems, leading to inconsistent content, a poor user experience, and high IT maintenance costs. The school engaged the vendor Distinction to consolidate this estate and better serve its two core audiences: prospective students and corporate event bookers.

Distinction implemented a strategy to consolidate the 60 websites into two distinct sites, one for each audience, all on a single content management system. This solution streamlined the user journey for prospective students and made it easier for corporate clients to book the estate. The project resulted in a 38% increase in programme enquiries and cut $1.6 million in annual IT costs, while also giving the marketing team greater control over content.

Hult Ashridge Business School