Case Study: Hallmark Tapes modernises its B2B platform and cuts content updates from days to minutes with Distinction and Payload CMS

Hallmark Tapes cuts CMS costs by 80% with Distinction

Hallmark Tapes, a leading UK supplier of adhesive tape products, faced significant challenges with its outdated legacy CMS. The platform was expensive, slow, and required developer intervention for all content updates, causing major delays for its marketing team. Distinction was engaged to modernize the B2B platform and eliminate these bottlenecks.

Distinction migrated Hallmark Tapes to a modern composable architecture using Payload CMS. This solution provided an intuitive interface for non-technical users and an API-first design for developers. The results included an 80% reduction in CMS operating costs, a 23% improvement in page speed, and the elimination of developer dependency for content updates, which cut publishing time from days to minutes.

Hallmark Tapes