Case Study: Capita boosts enquiries and conversion with Distinction

Capita increases new business enquiries by 48% with Distinction

Capita, a leading UK provider of IT services, faced a significant challenge as its website failed to reflect its market position or generate business enquiries. The platform was difficult to use, had low engagement, and lacked integration with their Salesforce CRM, causing marketing and sales teams to work from disconnected data. They partnered with digital agency Distinction to address these issues.

Distinction implemented the Kentico Digital Experience Platform integrated with Salesforce, rebuilding the site around buyer intent with clear conversion paths. This solution delivered immediate and significant results, including a 48% increase in new business enquiries and a 268% rise in conversion rates. The project also achieved an 8% growth in net new visitors and a 16% increase in overall website engagement.

Capita