Case Study: Bluebird Care achieves 69% more new visitors and £12m in added revenue with Distinction

Bluebird Care boosts revenue by £12m with Distinction

Bluebird Care, one of the UK's largest home care providers, faced a challenge with its digital presence, which was failing its three core audiences: families seeking care, job seekers, and prospective franchisees. The website was not converting its strong traffic into meaningful enquiries and was a bottleneck for the growing business. Distinction was engaged to address this digital strategy and development issue.

Distinction implemented a new digital platform featuring three distinct audience paths, geolocation for finding local offices, and a content management system that gave the marketing team full control. This solution led to a 69% increase in new visitors and contributed an additional £12 million to top-line revenue. The platform also saved 416 admin hours annually and won four industry awards, successfully supporting franchise growth across the UK.

Bluebird Care