Case Study: Air IT unifies 13 websites and cuts support costs with Distinction

Air IT cuts support costs by 80% with Distinction

Air IT, a large UK managed IT service provider, faced a significant challenge after growing through acquisition. They were left with 13 separate websites, each with different branding, messaging, and content management systems. This created confusion for potential clients, stretched their marketing team thin, and risked losing valuable organic search traffic from the legacy sites. They engaged Distinction to consolidate these sites into a single, unified platform without sacrificing their hard-earned search engine rankings.

Distinction executed a phased migration strategy, moving each of the 13 sites to a new WordPress platform within a two-week window. Their method included thorough content audits and a comprehensive 301 redirect strategy to preserve SEO value. The results were highly successful: Air IT saw an 80% reduction in support costs, a 60% increase in SEO visibility, and no loss in organic traffic from the migrations. The solution also provided a scalable framework for Distinction's client to easily integrate future acquisitions.

Air IT