Case Study: a top-50 UK law firm increases qualified enquiries by 67% with Distinction

a top-50 UK law firm increases qualified enquiries by 67% with Distinction

The customer, a confidential top-50 UK law firm, faced a significant challenge with its outdated and cumbersome website. The site, built on a heavily customized WordPress installation, did not reflect the firm's quality, could not be updated by marketing without IT support, and failed to convert its high traffic into client enquiries. The firm engaged Distinction to address this critical problem.

Distinction rebuilt the firm's website on the Payload CMS with a Next.js frontend, focusing on client-centric navigation and streamlined content publishing. This solution led to a 67% increase in qualified enquiries and a 41% reduction in bounce rate within six months. Marketing could now publish content in the same day instead of two weeks, and partner satisfaction with the site soared from 31% to 89%.