Case Study: a mid-market consulting firm turns its website into a lead generation engine with Distinction

a mid-market consulting firm increases inbound leads by 340% with Distinction

The customer, a mid-market consulting firm, faced a growth plateau due to its reliance on personal networks and a website that functioned only as a brochure, generating fewer than three leads per month. They partnered with Distinction to transform their digital presence into a lead generation engine.

Distinction built a content-led platform on Payload CMS, unlocking the value of the firm's existing research and creating clear paths for conversion. This solution drove a 340% increase in inbound leads, generated £1.2 million in pipeline value, and was responsible for 18% of the firm's new revenue.