Case Study: a confidential professional services firm avoids a £320k mistake with Distinction

a confidential professional services firm avoids a £320k mistake with Distinction

A confidential professional services firm was at risk of making a significant six-figure investment in an unnecessary website and CRM rebuild. After 18 months of internal discussions, their brief had become unclear, prompting their COO to engage Distinction for a 14-day assessment to determine what they actually needed before committing to the large project.

Distinction's assessment identified that 60% of the original plan was unnecessary. They provided a clear, phased roadmap, starting with fixing a broken client onboarding process. The firm cancelled its original RFP and engaged Distinction for the first phase. This resulted in a 22% improvement in conversion rates and allowed the marketing team to publish content independently, ultimately avoiding £320,000 in wasted spend and reaching their outcomes six months faster.