Case Study: York1 unites six brands under one masterbrand with Distility

York1 unites 6 brands in 2 meetings with Distility

Distility worked with York1, a group of companies in the environmental and infrastructure industries, to address the challenge of managing multiple acquired brands under a single unified identity. The customer needed a cohesive brand architecture strategy to unite its various companies and prepare for future growth.

The solution involved Distility conducting a brand analysis and workshop to develop a new masterbrand strategy, which included the new name York1. Distility created a cohesive visual identity and rolled it out across all digital and physical properties. The result was a successful unification of the companies into one team with a new brand identity and website, as praised by the client's Vice President of Marketing.

York1