Case Study: Leading Network of Pet and Hobby Supply Stores achieves elimination of price scraping and blazing-fast response times with Distil Networks

Network of Pet and Hobby Supply Stores integrates Distil with Verizon Edgecast, Eliminating Price Scraping, while Ensuring Blazing Fast Response Times

A leading network of pet and hobby supply stores operating about 15 active premium domains (and roughly 3,000 parked domains) was being overwhelmed by sophisticated bots that crawled, performed add-to-cart actions, and scraped pricing. That unwanted traffic taxed backend servers, slowed response times for real customers, enabled competitors to undercut prices in real time, and forced the team into lengthy, manual bot investigations that cost hundreds of hours and lost sales.

The company deployed Distil Networks with Verizon Edgecast to filter traffic before it reached origin servers; a proof-of-concept quickly demonstrated effective mitigation. The solution eliminated bad-bot traffic across the ecommerce network, cut manual investigation time by hundreds of hours per quarter, reduced cloud infrastructure costs by about 10%, improved analytics and testing accuracy, reduced click fraud, and restored fast, reliable site performance.