Case Study: Off to Work rebuilds its Gen Z-first workforce app with The Distance

Off to Work boosts app downloads to 4.6k with The Distance

Off to Work, a provider of casual staffing and recruitment services, needed to replace its outdated and unstable mobile app. The app was a primary communication channel with its Gen Z workforce but suffered from bugs, missing features, and security risks. They partnered with The Distance to build a modern, mobile-first application that would re-establish them as a tech leader in their sector.

The Distance designed and built a new iOS and Android app, using the existing brand as a foundation. They developed a bespoke middleware layer to allow the modern app to communicate securely with Off to Work's legacy backend systems. The solution created a reliable primary channel for the workforce. The new app saw strong uptake, with 4.6k downloads on iOS in the first six months and a 50% increase in users, solidifying its role as the number one channel of communication.

Off to Work