Case Study: a zero-sugar, plant-based energy drink brand boosts awareness and purchase intent with DISQO brand lift measurement

Zero-sugar, Plant-based Energy Drink Brand boosts aided awareness 8x with DISQO

A zero-sugar, plant-based energy drink brand partnered with DISQO to overcome the challenge of standing out in a crowded market and connecting with active, health-conscious consumers.

Using DISQO's Brand Lift solution to measure the campaign, the brand implemented AI targeting and CTV ads. This strategy resulted in an 8x lift in aided awareness, a 2.4x lift in purchase intent, and strong engagement from its target audience.