Case Study: PATTERN Beauty achieves measurable TV brand lift with DISQO

Pattern Beauty boosts aided brand awareness and consideration by 9 points with DISQO

Pattern Beauty, a leader in textured haircare, faced the challenge of growing brand awareness in a crowded market and needed clear proof of their TV campaign's effectiveness across linear and streaming channels. To measure the incremental impact of their media spend, they partnered with vendor DISQO for a Brand Lift study.

Using an exposed versus control methodology, DISQO isolated the campaign's impact and measured lift in key brand metrics. The solution proved highly successful, driving a +9 point gain in both aided brand awareness and consideration. DISQO's measurement showed that TV, particularly programmatic placements, meaningfully improved consumer perception and outperformed social and digital channels alone.

Pattern Beauty