Case Study: Nature’s Bakery achieves brand lift with DISQO

Nature’s Bakery boosts awareness by 7 points with DISQO

Nature’s Bakery needed to expand brand awareness and prove media effectiveness in the crowded snack category, where digital attention is fleeting. They partnered with DISQO to understand which advertising tactics worked and for which audiences.

DISQO provided person-level measurement to reveal how specific ad placements influenced consumer perceptions. The campaign delivered a +7 point lift in awareness, a +12 point lift in favorability, and drove 3x higher branded site visits, significantly outperforming category norms.

Nature’s Bakery