Case Study: Major US Retailer Company achieves 105% purchase lift and sustained post-campaign site traffic with DISQO

Major US Retailer Company - Customer Case Study

Major US Retailer Company needed to understand whether its Black Friday and holiday digital ads drove actual site visits and purchases — and whether effects persisted after the campaign. Concerned that traditional survey-only brand lift studies would understate real impact, the retailer engaged DISQO and its Ad Measurement solution to measure both attitudinal and behavioral metrics and to test campaign effects across income segments and over time.

DISQO used its opt-in panel to create control and exposed groups (controlling for prior brand propensity), surveyed attitudes, and tracked actual site visits and purchases longitudinally. The results showed clear behavioral lift: exposed consumers were twice as likely to purchase (Exposed 21% vs Control 11%; a 105% purchasing lift) and over a quarter visited the site, with site visitation up 100% during the campaign and still +48% in Jan–Mar. DISQO’s approach also revealed the biggest purchase gains among the retailer’s affluent base and that relying on brand lift alone (18% attitudinal lift) would have missed the campaign’s true impact.