Case Study: Major Ad Agency achieves cross-platform, single-source measurement and strong lifts in brand perception and purchase intent with DISQO

Major Ad Agency - Customer Case Study

Major Ad Agency faced persistent measurement gaps across publishers and platforms while planning a cross-platform campaign for a large consumer technology client. To get a single-source view of both attitudinal and behavioral impact (awareness, message association, searches, site visits, and purchase behaviors), Major Ad Agency partnered with DISQO to run an Ad Measurement study using DISQO’s single-source approach and proprietary opt-in panel.

DISQO isolated exposed audiences and matched controls to quantify lifts across channels and optimize the media mix. Results showed online drove unaided brand mentions (+15%) and first mentions (+21%), TV delivered deeper-funnel impact (likely to purchase +25%, agreement with brand benefits +17%), social exposure boosted down-funnel metrics (36% more likely to purchase and up to 90% likelihood to agree on superior performance), and exposed audiences were 2.3x more likely to search (a 6.5 percentage-point increase). Using DISQO’s insights, the agency combined premium TV with lower-CPM digital to maximize impact within budget.