Case Study: a leading audio company drives e-commerce action with DISQO

Leading Audio Company drives branded search and site visits with DISQO

A leading audio company partnered with DISQO to address the challenge of deterministically measuring the effectiveness of its podcast advertising campaigns. The goal was to quantify the impact on brand familiarity, consideration, and online engagement for an online retailer client.

DISQO implemented its Ad Measurement solution to provide a full-funnel view of the podcast ad effectiveness. This solution delivered major gains for the retailer, including increases in branded search, site visits, and positive audience perception, proving that digital audio media influences purchases.