Case Study: Las Vegas Convention and Visitors Authority achieves measurable travel behavior lift with DISQO

Las Vegas Convention and Visitors Authority drives web and search traffic with DISQO

The Las Vegas Convention and Visitors Authority (LVCVA), through its agency R&R Partners, faced the challenge of quantifying the real-world impact of its digital campaigns for an already iconic destination. They needed to move beyond typical brand lift metrics to prove their ads were driving meaningful consumer behavior. They partnered with DISQO and its Outcomes Lift solution, powered by its fully-consented audience data.

DISQO analyzed the impact of the campaigns on online search and website browsing behavior. The solution demonstrated that the media was successfully driving significant traffic to Las Vegas domains and increasing searches for highly relevant travel terms. This provided LVCVA and R&R Partners with clear, measurable proof of the campaigns' effectiveness on downstream travel behavior.

Las Vegas Convention and Visitors Authority (lvcva)