Case Study: Apparel Company achieves unified single-source social ad measurement and a 5-point lift in purchase intent with DISQO

How a single-source of truth from consented consumers uncovers the true path-to-purchase across siloed social platforms

Apparel Company, an established apparel brand, needed an independent way to measure a multi-platform social media campaign’s impact on both brand attitudes and actual consumer behavior. Facing siloed platform data and measurement methods that only capture attitudinal metrics, the company engaged DISQO to provide a single-source, unified view of Brand Lift and Outcomes Lift across social channels.

DISQO used its 100% opt‑in, proprietary audience and mirror‑matched exposed/control groups to measure Brand Lift and Outcomes Lift across platforms. The results showed meaningful funnel impact—intent to purchase rose from 54% to 59% (+5 pts), unaided brand awareness and ad awareness increased (+3 first mention, +4 any mention, +7 ad awareness), brand search rose +0.94 (40% above category benchmark) and site visitation +1.32 (+136% vs. benchmark)—while DISQO’s platform-level analysis revealed distinct strengths of each social partner to inform future media strategy.