Case Study: Havas Media Network boosts RSV awareness with DISQO Brand Lift

Havas Media Network boosts RSV awareness and vaccine intentions with DISQO

The customer, Havas Media Network, faced a challenge for its pharmaceutical client: to increase awareness of RSV and boost vaccination rates. To measure the impact of this public health campaign, Havas partnered with the vendor DISQO to utilize its Brand Lift solution for understanding cross-platform KPIs.

DISQO's objective, single-source methodology provided crucial Brand Lift insights that measured ad impact across media types. The solution enabled Havas to successfully increase RSV awareness and vaccine intentions among its target audience by optimizing educational messaging and its delivery on trusted platforms.

Havas Media Network