Case Study: a Fortune Global 500 pharmaceutical brand achieves stronger campaign performance with DISQO Brand and Outcomes Lift

Fortune Global 500 Pharmaceutical Brand lifts awareness, intent, and behavior with DISQO

A Fortune Global 500 pharmaceutical brand faced the challenge of operating in a crowded market without direct online purchase data, which made it difficult to prove which digital media investments were truly driving impact. To solve this, the brand partnered with DISQO to leverage its cross-platform Brand Lift and Outcomes Lift services for better campaign analytics.

By implementing DISQO's solution, which tied verified ad exposure to real changes in brand perception and digital behavior, the campaign outperformed DISQO's norms across awareness, intent, and behavior metrics. The insights allowed for faster optimization, uncovered a key audience segment, and provided the team with greater confidence in their media investments.