Case Study: Coffee Retailer & OTT Platform achieve measurable lifts in branded search and website visits with DISQO's Ad Measurement

Coffee Retailer’s Ads Perk Up With OTT Ad Impact

Coffee Retailer & OTT, a top streaming platform running ads for a world‑famous coffee retailer with nearly 100% brand awareness, needed to prove the value of targeted OTT advertising where traditional attitudinal metrics often show little movement. They engaged DISQO and its Ad Measurement solution to deliver neutral, survey‑ and behavior‑based measurement across connected TV audiences.

DISQO split an opt‑in CTV audience into control and exposed samples (attitudinal n=239, behavioral n=807), surveyed both groups and tracked search and site visits to measure real actions. While brand attitudes stayed largely flat, DISQO identified meaningful behavioral lifts — Branded Search +0.99% and Website Visitation +1.49% — with the strongest gains among adults 35–54 (nearly doubling branded search in that cohort), demonstrating the OTT campaign drove measurable consumer activity.