Case Study: Chipotle achieves purchase journey lift with DISQO

Chipotle boosts purchase journey outcomes with DISQO in Roblox

The customer, Chipotle, sought to understand the impact of its innovative brand experience on the Roblox platform and how it influenced off-platform consumer behaviors. They partnered with the vendor DISQO to measure the true outcomes lift of this immersive metaverse initiative.

DISQO applied its Outcomes Lift methodology through its CX platform to measure the incrementality of time spent in Chipotle's Roblox experience. The solution successfully correlated the virtual gaming engagement with desired off-platform success, proving the value of authentic metaverse experiences in driving real-world purchase journey outcomes.

Chipotle