Case Study: a leading global airline boosts loyalty perception and booking intent with DISQO Brand Lift

a leading global airline proves statistically significant brand lift with DISQO

A leading global airline needed to distinguish its loyalty program in a competitive market and prove that its media spend was driving real, incremental shifts in traveler perceptions. To address this challenge, the airline partnered with DISQO to measure the impact of its advertising using DISQO Brand Lift.

DISQO measured attitudinal change by comparing exposed travelers to a matched control group, delivering clear insight into how the campaign influenced loyalty perceptions. The solution delivered statistically significant lift across core metrics, including favorability, perceived value, and booking intent. This validated the media strategy for the airline and proved the effectiveness of DISQO's measurement.