Case Study: Three improves in-store customer experience with Displaydata Electronic Shelf Labels

Three frees associates from printing and price changes with Displaydata ESLs

The telecommunications company Three sought to transform its retail stores in Denmark to create a more inspiring, interactive, and welcoming customer experience. Their challenge was to move away from traditional printed signage, which was inefficient to manage, and to free up store associates from mundane tasks to focus on customer service. To achieve this, Three partnered with vendor Displaydata to implement its Electronic Shelf Labels (ESLs).

Displaydata's ESL solution replaced all printed posters and signs, providing clear, digital price and product information. This allowed Three to update pricing and promotional text across all stores quickly and with very little effort. The results included a significant improvement in operational efficiency, as associates were freed from manual label changes. Most importantly, the solution enabled Three to deliver a superior, modern customer experience that was uniform, recognizable, and focused on the consumer.

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