Case Study: Kaufland achieves greater pricing agility and lower operational costs with Displaydata ESLs

Kaufland rolls out Displaydata ESLs across 1,545 stores to protect margins and cut label changes

Kaufland, a major European grocer operating over 1,500 stores, sought a more agile way to manage pricing, react to competitors, and reduce the operational costs and labor associated with paper-based labels. To address this challenge, they partnered with vendor Displaydata to implement an Electronic Shelf Label (ESL) solution.

Displaydata installed its Chroma 74 ESLs, which provided fully graphic displays for promotions and enabled unlimited, centralized price changes in seconds. This solution allowed Kaufland to strategically protect margins, reduce waste, and respond instantly to competitors. The results included significantly lowered operational costs, a reduction in time associates spent on labeling, and improved customer service, with staff freed to focus on shoppers. Displaydata's technology also ensured 100% price accuracy, building customer trust and loyalty.

Kaufland