Case Study: B&H Photo Video achieves rock-solid wireless ESL performance and omnichannel price alignment with Displaydata

B&H Photo Video - Customer Case Study

B&H Photo Video, the large New York superstore and online electronics retailer, needed an agile price-and-promotion solution to match its fast-changing online prices, cut the time associates spend on manual labelling, and operate reliably in a store crowded with wireless devices. To meet these challenges it turned to Displaydata for an enterprise ESL solution.

Displaydata deployed its Dynamic Solution: 11,100 fully graphic Chroma three‑colour Electronic Shelf Labels linked via nine PoE Dynamic Communicators and centrally managed by Dynamic Central/Dynamic Create (with a Dynamic Command API integration for handhelds). By using sub‑1 GHz communications, no in‑store servers and instant push updates to one or thousands of labels, Displaydata delivered rock‑solid wireless performance, real‑time omnichannel price alignment, confirmed label reporting, freed staff from relabelling to focus on customers, and noticeably improved promotional visibility — prompting B&H to evaluate larger 7.4" Chroma labels.

B&H Photo Video