Case Study: TOMY International captivates Toy Fair attendees with a custom island trade show exhibit from DisplayCraft

TOMY International launches a 50 x 50 custom island exhibit at Toy Fair with DisplayCraft

TOMY International, a toy manufacturer, needed a captivating 50 x 50 island exhibit for Toy Fair in New York to showcase their products and engage both buyers and families. They partnered with vendor DisplayCraft to create a custom trade show exhibit that would be immersive, playful, and support hands-on interaction.

DisplayCraft designed and fabricated a bold exhibit featuring a central "toy tower" sculpture, interactive demo pods, and vibrant graphics. The solution successfully created an energetic atmosphere that drew significant traffic. The results were highly positive, with the client reporting that the booth was so crowded they needed an additional lead capturing machine to manage the volume of visitors.

TOMY International