Case Study: Carling Technologies boosts booth visibility with DisplayCraft's back-lit booth redesign

Carling Technologies boosts 10x20 booth visibility with DisplayCraft

Carling Technologies, a major manufacturer of circuit breakers and electronic controls, found their existing 10x20 trade show booth lacked visibility and impact. They engaged vendor DisplayCraft to give their exhibit a complete makeover to stand out on the trade show floor.

DisplayCraft's solution involved adding a new red contour canopy, large back-lit graphics, and strategic LED accent lighting to modernize the booth's look and function. The result was a polished and elegant exhibit that dramatically increased foot traffic; the customer reported their booth was so crowded they needed an additional lead capturing machine to manage the influx of visitors.

Carling Technologies