Case Study: BioIVT boosts booth visibility with a custom 20×20 island rental exhibit from DisplayCraft

BioIVT boosts booth visibility with a 20x20 island rental exhibit from DisplayCraft

BioIVT, an industry leader in biospecimen solutions, partnered with vendor DisplayCraft to create a 20x20 custom island rental exhibit for the Society of Toxicology (SOT) show. Their challenge was to develop a high-impact booth that would effectively brand their space and attract visitors in a large convention hall.

DisplayCraft's solution featured a central structure with a conference area, storage, and large graphic overlays, complemented by demo stations with 15-foot lightbox towers and a prominent double-sided hanging sign. This design significantly increased BioIVT's booth visibility. The vendor's successful implementation resulted in an overwhelmingly positive reception, with the client reporting a highly attended booth that required additional lead-capturing resources to manage the volume of visitors.

BioIVT