Case Study: The White Company boosts email engagement and revenue with display block

The White Company boosts email opens by two-thirds with display block

display block worked with The White Company to address the challenge of their email marketing, which consisted of mostly single-image emails that were not optimized for the growing number of smartphone users. The goal was to transform these emails into responsive designs that would adapt to any device, improve customer engagement, and increase traffic while adhering to strict brand guidelines.

The solution implemented by display block involved a phased transition to fully responsive emails, which included redesigning layouts, navigation, and calls to action. This was supported by creating a library of scripts to streamline production. The results were significant, with email opens and clicks increasing dramatically; opens on mobile devices grew from one fifth to over two thirds of total opens. The project also led to a six percent reduction in unsubscribe rates and a continued rise in revenues and orders for The White Company.

The White Company