Case Study: The Hotel Collection boosts email revenue and engagement with display block

The Hotel Collection boosts email opens 25%+ and clicks 4-7x with display block

display block began working with The Hotel Collection after their previous email service provider was unable to help them move beyond basic weekly email sends. The customer needed to significantly improve its email marketing and communications to better engage its audience and drive revenue.

display block implemented a comprehensive solution that included a complete redesign of email creative for a modern, mobile-responsive feel, the development of a flexible template library, and the introduction of automated triggered emails. They also executed a detailed testing plan and provided in-depth revenue reporting. This strategy led to dramatic increases in engagement, with open rates rising by 25% to over 100% and clicks increasing by four to seven times. The first major sale campaign managed by display block generated the highest revenues The Hotel Collection had ever seen from email.

The Hotel Collection