Case Study: Eve Lom boosts email engagement with display block

Eve Lom boosts email opens to 19% and clicks 5x with display block

Eve Lom, a premium skincare brand, faced a significant challenge with its email marketing performance. Their open rates had fallen to just 2-3%, with only about 600 opens per mailing, and engagement was on a downward trend. They brought this problem to display block.

display block diagnosed the core issue as a contaminated email list containing thousands of spam bot sign-ups and disengaged users. Their solution involved purging these addresses, implementing a double opt-in process, moving sends to a clean IP, and launching a targeted re-engagement campaign. The results were a dramatic turnaround: open rates increased to 19%, the raw number of opens grew to an average of 2,200 per email, and click-through rates increased fivefold, all within six weeks.

Eve Lom