Case Study: Rive Gauche boosts in-store engagement and sales with DISPL digital signage

Rive Gauche unifies 230 stores with DISPL and saves hundreds of hours

Rive Gauche, a beauty store chain with 230 locations in Eastern Europe, faced the challenge of increasing customer traffic, engagement, and average spend. They sought a more efficient way to manage unique, brand-aligned advertising content across all stores and create a more noticeable presence in malls. To address this, they partnered with vendor DISPL for a solution involving digital signage and audience analytics.

DISPL implemented a comprehensive digital signage network, including outdoor media facades and in-store video walls, all managed from a unified CMS. They integrated AI-powered audience analytics to enable real-time, targeted content for different customer segments and synchronized in-store audio. The solution also included POS integrations for upselling. As a result, Rive Gauche saved hundreds of hours on content management and used the collected analytics to improve online advertising, which increased customer retention and built a more profitable customer journey.

Rive Gauche