Case Study: Rede Economia turns in-store screens into a new revenue stream with DISPL

Rede Economia turns in-store screens into a new revenue stream with DISPL

Rede Economia, a major supermarket chain in Brazil, faced the challenge of engaging shoppers and promoting offers effectively amidst growing competition, as their traditional in-store signage was no longer sufficient. The vendor DISPL, through their Platinum Partner GlobalTera, introduced an AI-powered in-store screen solution to address this.

The solution implemented by DISPL used a combination of LED panels and affordable tablets to create a dynamic retail media channel. This allowed Rede Economia to run targeted promotions, analyze audience demographics in real time, and collect direct customer feedback. The results included increased promotion visibility, an enhanced in-store experience, and the ability to track campaign performance precisely. Crucially, it opened a new revenue stream from brands advertising on the screens, turning their stores into a profitable, measurable media channel with a low cost of deployment.

Rede Economia