Case Study: Prestigio Plaza boosts offline engagement with DISPL

Prestigio Plaza turns 44% of traffic into engaged leads with DISPL

Prestigio Plaza, a consumer electronics retailer in Cyprus, wanted to upgrade its flagship store with digital signage and analytics to improve customer experience and understand its offline audience. Their challenge was a lack of data on how online marketing efforts converted into physical store visitors. They partnered with vendor DISPL to implement a multi-channel solution with audience analytics and interactive digital signage.

DISPL connected all the store's digital screens into a single network controlled by its CMS and installed video sensors to analyze visitor engagement. The solution provided a detailed demographic portrait of offline visitors and delivered measurable results. After implementation, 44% of the store's traffic became engaged leads, which increased offline sales. DISPL enabled the client to understand the entire sales funnel and optimize marketing campaigns accordingly.

Prestigio Plaza