Case Study: Prestigio Plaza improves offline sales and audience tracking with DISPL digital signage

Prestigio Plaza - Customer Case Study

Prestigio Plaza, a consumer electronics retailer in Cyprus, wanted to upgrade its flagship store with digital solutions to better understand its offline audience, improve customer experience, and connect online marketing efforts to in-store visits. They partnered with DISPL to implement a smart digital signage network integrated with audience analytics.

DISPL synchronized all digital screens into a single CMS and installed sensors to collect demographic data and track engagement. The solution included interactive displays and tablets for sales assistants to deliver personalized content. As a result, Prestigio Plaza gained a complete view of its sales funnel and saw that 44% of store traffic became engaged leads, which significantly increased offline sales.

Prestigio Plaza

Lefkios Theodosiou

Director