Case Study: Omniya by Buzz builds a retail media network with DISPL smart screens

Omniya by Buzz connects 20 smart screens and reaches 200,000 viewers monthly with DISPL

Omniya by Buzz, a leading Palestinian marketing agency, identified a challenge for brands in reaching consumers within physical retail environments. These brands lacked real-time shopper insights, suffered from low engagement with traditional promotions, and needed to connect with audiences accustomed to short-form digital content. To address this, they partnered with vendor DISPL and its AI-driven digital signage platform to build a modern advertising solution.

DISPL implemented its platform to power a network of smart screens inside high-traffic supermarkets. The solution used edge AI to measure impressions and deliver targeted, dynamic content. This allowed Omniya by Buzz to provide advertisers with predictable ROI, real-time analytics, and high engagement. The results included over 200,000 verified monthly impressions and a 100% return on investment within the first month, establishing it as a premier retail media channel.

Omniya by Buzz