Case Study: Kotsovolos achieves targeted in-store engagement with DISPL

Kotsovolos expands to 16 screens in months with DISPL

Kotsovolos, a leading Greek electronics retailer, faced the challenge of enhancing its in-store customer experience across 91 stores. The company sought to move beyond generic messaging to gain insights into its offline audience and deliver real-time, personalized promotions. To achieve these goals, they partnered with vendor DISPL to implement its targeted digital signage and content management solutions.

The solution from DISPL enabled Kotsovolos to shift from a mass communication plan to targeted, real-time messaging based on demographic data. This allowed for personalized promotions and features like face mask detection during the pandemic. The implementation was scaled across their entire network, fundamentally changing their approach to in-store communication. DISPL's platform provided Kotsovolos with trackable traffic patterns, contributed to sales growth, and saved the company thousands of dollars.

Kotsovolos