Case Study: Kotsovolos transforms in-store engagement with DISPL

Kotsovolos - Customer Case Study

The Greek electronics retailer Kotsovolos sought to enhance its in-store experience and move from generic communication to personalized, targeted messaging for its customers. Partnering with DISPL, the company aimed to gain insights into offline audience demographics, implement real-time promotions, and manage all its digital signage through a single, unified platform.

DISPL implemented a solution that used demographic targeting to deliver personalized content on screens next to products. This allowed Kotsovolos to show relevant messages at the crucial point of sale. The platform was easily scaled across the retailer's network, saving thousands of dollars and enabling a new, customer-centric communication strategy. DISPL's technology changed how Kotsovolos views the role of its physical stores.

Kotsovolos