Case Study: IQOS creates an immersive flagship store experience with DISPL

IQOS transforms its flagship store with 120-screen digital tree from DISPL

IQOS, a global brand from Philip Morris International, wanted to create a highly interactive "store of the future" to elevate customer engagement and align with its innovative identity. To bring this vision to life for their flagship retail location, they partnered with vendor DISPL for its expertise in unconventional digital signage solutions.

DISPL implemented a range of high-tech solutions, including a unique Digital Tree video wall made from 120 leaf-shaped screens, four 8K resolution video walls, and a dynamic content control system. This transformed the store into an immersive environment, making the sales process more personalized and engaging. The successful collaboration resulted in a memorable experience that increased customer loyalty and generated positive word-of-mouth for the brand.

IQOS