Case Study: GlobalTera boosts Brazilian retail with DISPL audience analytics and digital signage

GlobalTera signs 5 major contracts in one month with DISPL

GlobalTera, a Brazilian technology company, partnered with vendor DISPL to address a gap in the Brazilian retail market for advanced audience analytics. Their challenge was to help local retailers understand customer behavior, foot traffic, and store layout effectiveness to boost sales and enhance the customer experience.

The solution implemented by DISPL provided a mix of digital signage and visitor traffic analytics. To overcome sales cycles, GlobalTera introduced a "Quick Pilot" strategy offering free one-month trials. This approach allowed clients to experience the benefits firsthand, resulting in DISPL helping GlobalTera sign five major contracts in the first month and expand usage into ten key retail sectors.

GlobalTera