Case Study: Largest Food and Beverage Distributor achieves higher capacity utilization and routing agility with DispatchTrack

Why Food and Beverage Distributors Need Hybrid Routing

Largest Food and Beverage Distributor faced a classic distribution dilemma: keep static routes for consistent service to key accounts or use fully dynamic routing to maximize efficiency — both approaches on their own caused either customer-service risks or wasted capacity. To address this, the customer engaged DispatchTrack to apply a hybrid routing approach that blends static “anchor” routes for priority customers with dynamic, AI-enabled optimization for remaining stops.

DispatchTrack implemented hybrid static/dynamic routing so anchor customers keep predictable windows while smaller or new stops are optimized around them; routes can be generated in seconds and what‑if scenarios run on the fly. The result was increased capacity utilization, faster response to last-minute orders, and improved agility without sacrificing right‑time deliveries and customer service — outcomes delivered by DispatchTrack’s route-planning solution.