Case Study: Heineken celebrates 135 years with projection mapping precision using Disguise Mapping Matter

Heineken lights up its 135th anniversary gala with Disguise in 1 month

Heineken Mexico faced the challenge of creating a large-scale projection mapping show on its historic Cuauhtémoc Moctezuma brewery for its 135th anniversary. The project was complicated by the building's ornate architecture, its proximity to a major road requiring tight projector angles, limited on-site access because it is a functioning factory, and an extremely tight one-month timeline. The creative team turned to Disguise and its Mapping Matter software to overcome these obstacles.

Using Disguise's Mapping Matter, the team created a precise digital twin of the brewery, which allowed for comprehensive remote planning and pre-visualization. This eliminated the need for on-site testing, enabled accurate photometric analysis for the brickwork, and ensured a seamless integration of all elements. The result was a spectacular and successful display that so impressed Heineken, they immediately requested an encore presentation after its intended single screening.

Heineken