Case Study: Ed Sheeran transforms IMAG with Disguise and Notch

Ed Sheeran brings 10-screen X Tour visuals to life with Disguise

The singer-songwriter Ed Sheeran's 'X' World Tour required a redefinition of IMAG (image magnification) to create unique, multi-layered visuals that immersed the solo artist within the content without detracting from his stage presence. The challenge was to move beyond traditional video screens and seamlessly blend live feeds with creative effects. The solution was implemented using disguise media servers and the Notch real-time effects generator.

disguise and Notch formed a powerful combination, enabling the creative team to craft bespoke, organic looks for the tour. Using disguise's software and 4x2pro media servers, they processed live camera feeds in real-time to seamlessly integrate Sheeran with animated graphics and textures. The result was a groundbreaking visual experience that broke down the boundaries between IMAG and content, most notably during a successful three-night sold-out run at Wembley Stadium.

Ed Sheeran