Case Study: Audi achieves a seamless 360° immersive brand launch with Disguise

Audi immerses 500 guests in a 360° launch event with Disguise

Audi China sought to launch its new Audi Purple brand with an immersive event that would signal its future-forward vision for electric vehicles. The challenge was to create a seamless 360-degree digital environment for 500 guests, a project complicated by a globally dispersed production team and the need for ultra-high-definition, synchronized visuals across massive curved screens. They partnered with creative studio Super Bonfire, who used Disguise's cloud-enabled workflow and high-performance hardware to realize this ambitious vision.

The solution implemented by Disguise allowed the global team to collaborate remotely in the early stages using its Designer software. For the event, Disguise's VX4 and 4x4 Pro hardware delivered flagship-level performance, processing extreme resolutions and ensuring perfect synchronisation across the multi-screen setup. The result was a flawless, visually stunning launch that immersed attendees in a VR-like experience without goggles, successfully showcasing the new Audi vehicle and delivering Super Bonfire's vision without error.

Audi