Case Study: Hong Kong MTR boosts passenger engagement and ad revenue with Dise IXM and onActivity

Hong Kong MTR engages 4.5 million commuters daily with Dise

The Hong Kong Mass Transit Railway (MTR), serving millions of commuters daily, sought to enhance passenger experience and generate revenue by using engaging animated advertisements across its stations. To address this challenge, they worked with Dise and their partner, onActivity, utilizing the Dise IXM platform to manage their extensive digital signage network.

The Dise solution involved installing a vast network of digital displays, including a massive LED wall and innovative Digital Escalator Crown screens. The IXM platform, integrated with programmatic DOOH capabilities and real-time bidding, allowed for the dynamic scheduling of advertisements based on factors like passenger flow and weather. This resulted in more relevant advertising for audiences and unlocked additional revenue for the MTR by optimizing every available time slot for maximum yield.

Hong Kong Mass Transit Railway