Case Study: Danone Gains Deeper Consumer Understanding with Discuss.io

Danone gains 6 years of consumer understanding in 6 months with Discuss.io

Danone, a global food and beverage leader, sought to fuel insight-led growth by getting teams closer to consumers. Their challenges included time-consuming and siloed market insights, difficulty understanding the "why" behind quantitative data, and a lack of confidence among non-insight teams in having direct consumer conversations. They partnered with Discuss.io to implement its all-in-one market insights platform and AI agents to address these hurdles.

Using Discuss.io's platform, Danone launched its "Consumer Love" program, creating a centralized hub for live interviews, self-paced research, and AI-powered analysis. This solution enabled unlimited, scalable consumer connections. In just six months, Danone gained more in-depth understanding than in the previous six years, engaged over 800 team members in conversations with 1,000+ consumers across 25 countries, and used Discuss.io's AI agents to answer over 600 business questions, embedding real consumer voices into every decision.

Danone